Miss Me jeans make a comeback as Y2K fashion trend goes viral on social media

newsweek.com

Miss Me jeans, known for their low-rise fit and embellished pockets, are experiencing a revival on social media. The trend gained traction after a TikTok video by Marissa Gardner went viral, highlighting the nostalgia for early 2000s fashion. The resurgence is linked to a broader interest in Y2K aesthetics, with younger creators sharing vintage finds. While some embrace the return, others express reluctance due to the jeans' low-rise style, which contrasts with the current popularity of high-waisted denim. Gardner's video has drawn attention from the Miss Me brand, which responded by gifting her items. The trend reflects a mix of nostalgia and regional memories, with varying opinions on the jeans' comeback among social media users.


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Miss Me jeans make a comeback as Y2K fashion trend goes viral on social media | News Minimalist