Millions expected to shop in stores this Black Friday despite changing trends

Black Friday shopping has changed, with quieter shopping centers reported this year. Despite this, the National Retail Federation expects about 183 million consumers to shop over the Thanksgiving weekend, though in-store shoppers are down from previous years. In 2023, 76 million people shopped in-store on Black Friday, eight million fewer than four years ago. The late date of Black Friday this year may influence shopping patterns, with some suggesting Sunday could see fewer shoppers. Safety tips for in-store shoppers include keeping wallets in front pockets and being cautious in food courts. Shoppers are also encouraged to shop before dark and to request assistance if needed.