Mexico leads Latin America in online purchase returns

Mexico leads Latin America in online purchase returns during the 2025 Hot Sale, with a return rate of 52.9%. This trend poses a significant challenge for e-commerce retailers. The high return rate surpasses Chile's 44.4% and Peru's 38.8%. This "serial returner" behavior is particularly prevalent during high-demand events like the Hot Sale, impacting retailers financially and logistically. Generational differences and specific consumer behaviors, such as "show-off" and "fitting room" buyers, contribute to the rise in returns. Retailers are adapting strategies using data analysis and improved customer service.