Meta's Reels dominates India's short-form video market

Meta's Reels is the dominant short-form video platform in India, preferred by 92% of users. A Meta-commissioned report found 95% of users watch Reels daily on Instagram, significantly outperforming competitors and driving trends across various content genres. The platform also plays a key role in brand discovery and advertising effectiveness, with 80% of users finding new brands on Meta platforms.