Max introduces Max Rewind for personalized 2024 viewing recaps

Max has launched a new feature called "Max Rewind," which provides personalized viewing recaps for subscribers. This service, similar to Spotify Wrapped, will be available starting Thursday and will show users their watch history and trends from 2024. Each subscriber will receive a unique character based on their viewing habits, along with recommendations tailored to that character. The recap will also highlight popular genres by state and showcase seasonal programming from the platform. "Max Rewind" is being rolled out to all adult profiles after a successful test with a smaller group last year. This initiative aims to enhance user engagement and promote content discovery on the streaming service.