Mary Kay leads global skincare, cosmetics direct sales

Mary Kay Inc. has been named the world's #1 direct selling brand of skincare and color cosmetics by Euromonitor International for the third consecutive year. This recognition is based on 2024 data and reflects Mary Kay's continued success in the beauty industry. The company's products are sold by independent beauty consultants in over 40 markets globally, contributing to its leading position. Mary Kay's success is attributed to its research and development, marketing efforts, and the work of its independent beauty consultants. The company also recently ranked #11 in Women's Wear Daily Beauty Inc.'s 2024 Top 100 Beauty Companies.