Mars Wrigley India launches Snickers Peanut Brownie flavor

Mars Wrigley India has unveiled a new flavor of Snickers called Peanut Brownie. This variant combines the taste of a brownie with the classic Snickers blend of caramel, peanuts, and chocolate. The company hopes to attract chocolate lovers and please their existing fans with this new offering. Himanshu Gupta, the Strategic Demand Manager, stated that the Peanut Brownie flavor aims to enhance the Snickers experience. He emphasized the brand's commitment to providing delicious snacks that satisfy hunger. The launch aligns with the brand's famous tagline, "You’re not you when you’re hungry." To promote the Peanut Brownie flavor, Mars Wrigley has also released a new TV commercial. This ad, created by DDB Mudra, continues Snickers' tradition of memorable campaigns featuring popular celebrities. The ad highlights the transformation people undergo when they are hungry. The commercial presents a fun idea, showing how hungry people search for food like a vacuum cleaner. With this new flavor and ad campaign, Snickers is looking to provide more options for its customers while reinforcing its reputation as a great snack for both indulgence and hunger relief.