Markle expands "As Ever" brand into hospitality

Meghan Markle is expanding her lifestyle brand, "As Ever," into the hospitality industry, according to reports. This shift will involve hotels, lodgings, and food and beverage services. The Duchess of Sussex's brand, which currently focuses on products like jams, will now include places to stay. The move follows her stated passion for hosting and preparing guest rooms, as highlighted in her Netflix series. The brand's website describes "As Ever" as a love language, with a focus on cooking, entertaining, and hostessing. While reactions in the UK have been mixed, the brand has been well-received in America, particularly among younger audiences.