Mamaearth co-founder promotes '85% rule' for success

Ghazal Alagh, the co-founder of Mamaearth, has introduced the "85% rule" as a new approach to success in business. She believes that working harder is not always the best way to achieve goals. Instead of striving for 100% effort every day, Alagh recommends consistent and strategic work for better long-term results. In her recent social media posts, Alagh shared her belief that pushing too hard can lead to burnout. She suggests focusing on steady, 85% effort while recognizing the importance of breaks and recovery. Alagh compares this approach to elite athletes who balance training with rest. She emphasizes that running a business should be viewed as a marathon, not a sprint. Mamaearth, which Alagh co-founded in 2016, has seen impressive growth. The brand, known for natural skincare and baby care products, became a unicorn by 2021. Alagh's insights resonate with many in the business community. Other leaders have praised her idea as a refreshing take on productivity. The "85% rule" challenges the hustle culture that often values non-stop work. By emphasizing balance and strategic focus, Alagh hopes to inspire entrepreneurs to work smarter and avoid burnout.