Maharashtra election campaign sees rise in communal rhetoric raising concerns over social harmony

The 2024 Maharashtra Assembly election has seen a rise in communal propaganda, marking a significant shift from previous campaigns. Political leaders have used religious rhetoric, including claims about the Waqf board and slogans like "Vote Jehad," which have sparked criticism and concern over social harmony. The BJP's campaign included provocative slogans aimed at consolidating Hindu votes, while some leaders within the party expressed discomfort with this approach. Prime Minister Modi introduced a softer slogan, "Ek Hai toh Safe Hai," to counteract backlash and maintain a more unifying message. Despite attempts to moderate the rhetoric, the election has raised fears about the potential long-term impact on Maharashtra's social fabric. Analysts warn that the aggressive communal campaigning could lead to lasting divisions in a state known for its diversity and harmony.