Lyon company revives Diddl character for millennials

leprogres.fr (French)

The character Diddl is being revived by a Lyon-based company, Kontiki, targeting nostalgic millennials. Kontiki, the former French distributor, is relaunching Diddl products like stationery and accessories, aiming to recapture the popularity it held in the early 2000s. The company hopes this revival will boost its revenue, which was significantly lower in 2024 compared to Diddl's peak years.


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Lyon company revives Diddl character for millennials | News Minimalist