Lynx Africa deodorant will not be discontinued

Lynx has clarified that its popular Africa deodorant is not being discontinued after all. The brand caused a stir when it posted on Instagram about the product's supposed end, leading many fans to panic. The initial post featured the words "REST IN AFRICA" along with a picture of the deodorant can with angel wings. It mentioned the scent might return one day, prompting concerns among loyal customers who love the product. Just hours later, Lynx announced they were only updating the design of the can, not the fragrance itself. They reassured customers, saying, "Lynx Africa is here to stay. Same fragrance, just in a new can." This unexpected announcement is part of a trend among brands using similar social media stunts. Earlier this week, Lipton did something similar by claiming they would discontinue their popular peach iced tea, which they later revealed was an April Fools' prank. Similarly, Aldi teased fans with the "death" of their middle aisle, which they explained stood for "Really Impressive Prices." These marketing tactics have gained attention online, sparking reactions from fans and celebrities alike.