Luxury fruits trend globally; Japanese strawberries cost $89

Luxury fruits are trending globally, with Japanese strawberries selling for $89 each. This trend, originating in Japan, sees high-end fruit being sold at premium prices. Ikigai Fruits, a Japanese startup, ships luxury fruits like strawberries and melons worldwide, reflecting a growing market for premium produce. The company's prices reflect the meticulous cultivation methods used by Japanese farmers. This trend highlights Japan's efforts to expand its consumer base and support its agricultural industry, which faces challenges like an aging workforce. Companies like Oishii are also emerging, growing strawberries in controlled environments in the US.