Luxury brands unveil snake-inspired collections for Lunar New Year 2025

Luxury fashion brands are launching special collections for the upcoming Chinese Lunar New Year, celebrating the Year of the Snake. These collections feature serpent-inspired designs in jewellery, accessories, and apparel, emphasizing tradition and sustainability. Vivienne Westwood has introduced a limited-edition jewellery line with snake motifs made from recycled materials. Gucci's campaign highlights family connections, showcasing its iconic Blondie bag in red for the celebrations. Chloé's collection includes its signature snake designs, while Vacheron Constantin presents snake-themed watches. Other brands like Bulgari and Loewe are also embracing the theme. Bulgari's Serpenti collection aligns with the zodiac, and Loewe's pieces incorporate traditional crafts. Dior features a celestial-themed collection, including a special watch with a snake design.