Lurpak butter symbol explained as shoppers uncover its connection to Danish heritage

Shoppers have recently discovered the meaning of a symbol on Lurpak butter packaging, which resembles shower heads. The symbol, known as the Lurmark, is linked to a bronze-age musical instrument called the Lur. The Lurmark serves as a trademark for quality Danish butter, owned by the Danish Dairy Board. It has been in use since 1901 and signifies high standards through regular taste tests. Lurpak confirmed that the symbol represents intertwined Lurs, which are long, curved horns. This branding aims to ensure consumers receive premium quality butter made from Danish milk.