Lurpak butter brand connects to ancient history through name and logo

Lurpak, the Danish butter brand, has a name and logo inspired by ancient history. The name "Lur" refers to Bronze Age musical instruments known as lur horns, which are long, trumpet-like wind instruments. The brand registered the name "Lurmark" as a trademark in 1901 to ensure quality. Since 1911, Lurpak has tested its butter to maintain this quality standard. The design on Lurpak's packaging features entwined lur horns, connecting the brand to its historical roots. The term "lur" was popularized by archaeologists in the 19th century, although the original name used by Bronze Age Danes is unknown.