Lord & Taylor plans comeback with e-commerce focus after closing all stores

Lord & Taylor, America's oldest department store, is planning a comeback after closing all its locations. Regal Brands Global acquired the brand's intellectual property and has reinstated its classic logo, aiming to reconnect with its heritage. The retailer will focus on e-commerce, offering home goods, dresses, and footwear in a soft launch. It plans to enhance online shopping with U.S.-based customer service and may eventually return to physical retail through pop-ups. Founded in 1826, Lord & Taylor faced challenges from changing consumer habits and financial issues, leading to its decline. The brand aims to position itself as a provider of lasting fashion, avoiding trends in ultra-luxury and fast fashion.