Longchamp Le Pliage bag gains popularity among Gen Z and Millennials

The Longchamp Le Pliage bag, originally launched in 1971, is gaining popularity among Gen Z and Millennials. This simple nylon tote with leather details is now a favorite in schools and universities. Longchamp, founded in Paris in 1948, initially focused on leather goods. The brand's chief executive noted the unexpected appeal of the bag across different age groups and cultures. The Le Pliage bag has become a fashion staple, embraced by both young consumers and older generations, including royals and celebrities.