Lipton updates logo, releases new tea flavors

Lipton announced a brand refresh on International Tea Day, including a new logo and plans for new tea flavors. This update aims to modernize the brand and cater to evolving consumer preferences. The updated logo retains the signature yellow and red but incorporates the founding year and a new font. New tea flavors, including English Breakfast and Earl Grey, are planned, along with expanded iced tea options. The announcement follows the brand's reversal of a decision to discontinue its popular peach iced tea flavor in March, which caused significant fan outcry.