Lidl wins cheapest store; expands in New York City

Lidl has been named the cheapest grocery store in 2025, according to a recent study, and is expanding its locations in New York City. The study surveyed over 4,300 shoppers. The MarketForce study found that 81.4% of Lidl customers return due to its value, which is achieved through a streamlined warehouse-style setup and European-inspired model. Other top budget-friendly options include WinCo Foods, Grocery Outlet, and Aldi. Rising food prices are prompting consumers to seek affordable options, with the USDA predicting up to a 3.5% increase in 2025. The study also highlighted other stores like Wegmans, Trader Joe's, and Costco for their value.