Levi's launches premium denim collection for formal occasions

Levi's has launched its premium Blue Tab collection, aiming to elevate denim for formal occasions. This new line includes suits and tuxedo-style jackets, designed to be worn at weddings and parties, marking a shift from traditional denim wear. The collection debuted in Tokyo in January and features innovative designs, such as unstructured blazers that resemble luxurious fabrics. Prices for Blue Tab items start at $329.95, positioning them as a more affordable alternative to luxury denim brands. Levi's continues to blend its workwear roots with modern trends, enhancing classic styles with premium materials. The brand aims to maintain relevance in the evolving fashion landscape while celebrating its rich history in denim.