Levi's launches premium Blue Tab collection featuring Japanese selvedge denim

Levi's is launching a new premium line called the Blue Tab collection, set to debut in Japan on February 1 and in the U.S. in April. This collection features modern silhouettes made from high-quality Japanese selvedge denim. The Blue Tab collection includes jeans, jackets, and dresses, with prices ranging from $78 to $398. It aims to blend traditional craftsmanship with contemporary styles, drawing inspiration from Japanese street fashion. All pieces are produced at the Kaihara Denim Mill in Japan, known for its meticulous production process. The collection emphasizes a sophisticated denim look while maintaining Levi's classic Americana roots.