Levi's launches Blue Tab collection to redefine premium denim

Levi's has launched its new Blue Tab collection, marking a premium era in denim. This collection features high-quality Japanese selvedge denim, crafted in collaboration with Kaihara Mills, emphasizing unique details and craftsmanship. The Blue Tab label represents the most luxurious offering from Levi's, distinct from previous tabs like Orange, Silver, and Red. The collection includes understated styles such as jackets and dresses, aiming to elevate denim for various occasions. Starting February 17, the Blue Tab collection will be available exclusively at Levi's ION Orchard and online. This launch reflects Levi's long-standing influence in Japan and the brand's commitment to quality and innovation.