Lattafa becomes top fragrance brand on TikTok Shop

Fragrance brands like Lattafa, Armaf, and Phlur are among the top sellers on TikTok Shop, according to recent data. These brands are gaining popularity for their unique scents, appealing to a younger audience. Lattafa, based in the United Arab Emirates, ranked first in sales. In February, it earned over $4 million. The brand is known for its woody and musky fragrances, especially its Asad for Men Eau de Parfum, which sold for around $30 a bottle and generated $71,000 in sales during the month. Armaf secured the second spot with $1.1 million in sales, thanks to its popular Club de Nuit for Women fragrance. Meanwhile, Phlur made $907,595, primarily from its Vanilla Skin and Heavy Cream body mist duo, which sold for $66. Other brands in the top 10 include Paris Corner, Sttes, and Al Rehab, each with their own top-selling products. For instance, Sttes' Brazilian Perfume 602 has sold over 122,000 units, contributing significantly to its total of $571,733 in sales. The trend of "dupe" brands, which mimic well-known fragrances at lower prices, continues to thrive on TikTok Shop. Many shoppers are discovering these brands through social media platforms, driving up their popularity and sales.