Laid-off worker turns Facebook side hustle into $3 million apparel brand

Carlos Ugalde, 52, from Las Vegas, started his print-on-demand apparel brand, House of Chingasos, after being laid off in December 2018. With no prior digital marketing experience, he launched a Shopify store and began running Facebook ads. Initially earning $2,500 in his first month, Ugalde's business grew rapidly, reaching $54,000 by the third month. In 2023, House of Chingasos generated nearly $3 million in revenue, a 70% increase from the previous year. Ugalde enjoys connecting with his Latino audience and recently bought his mother a $50,000 SUV as a gift. He advises aspiring entrepreneurs to focus on their goals and remain adaptable while learning continuously.