Labubu toy drives shift in perception of made in China from cheap to trendy

"Made in China" has shifted from a label for cheap goods to one of innovation and trendiness. High-quality products, like advanced toys, are gaining global popularity, with Labubu, a unique plush character, leading the trend in Asia. Labubu, created by artist Kasing Lung and produced by Pop Mart, has become a cultural phenomenon. Its distinctive design has made it a must-have collectible, contributing to Pop Mart's significant sales growth in China and internationally. The trendy toy market in China has expanded rapidly, with Pop Mart holding a leading market share. The company's international revenue has surged, reflecting a broader trend of Chinese brands gaining recognition and relying on brand power for global success.