Krakoff revitalizes John Hardy jewelry

voguebusiness.com

Reed Krakoff is revitalizing the jewelry brand John Hardy, aiming to modernize its appeal for today's consumers. Krakoff, previously at Coach and Tiffany & Co., joined John Hardy in 2023. He has streamlined the collection, introduced new materials like gold and diamonds, and updated designs, leading to significant sales growth. The brand is reissuing its classic Dot collection, featuring hand-placed sterling silver, with new pieces and archival relaunches.


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Krakoff revitalizes John Hardy jewelry | News Minimalist