Kern buys La Perla, saves jobs in Bologna

tg24.sky.it (Italian)

American billionaire Peter Kern has acquired the luxury lingerie brand La Perla, which was in liquidation, for approximately 25 million. This purchase secures the brand's future. Kern, former Expedia CEO, made the acquisition through his investment firm, Luxury Holding Llc. The deal includes plans for 40 new hires and a 30 million investment by 2027, ensuring the jobs of the existing 210 employees. Kern, who also owns a winery in Italy, will become La Perla's chairman. The brand, founded in Bologna, is a symbol of Italian luxury, and the acquisition is celebrated by employees and local officials.


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Kern buys La Perla, saves jobs in Bologna | News Minimalist