Kendrick Lamar's new album sparks viral mustard meme online

standard.co.uk

Kendrick Lamar's new album, GNX, released on November 23, features a viral moment in the song "TV Off." In the track, Lamar shouts "mustard" after the producer DJ Mustard's tag, sparking a meme sensation online. Fans and brands, including McDonald's, have created their own videos using the clip. The meme has spread widely, even appearing in church sermons and among sports teams. GNX is Lamar's sixth album, featuring 12 songs and collaborations with artists like SZA. The surprise release has generated significant buzz, coinciding with his seven Grammy nominations for 2025.


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Kendrick Lamar's new album sparks viral mustard meme online | News Minimalist