Kendrick Lamar's "GNX" sells over 1 million units

Kendrick Lamar's album "GNX" has made history in 2025 by becoming the first rap album to sell over 1 million album-equivalent units in the United States. The album was released on November 22, 2024. This marks Lamar's sixth studio album and his first with PGLang/Interscope after leaving Top Dawg Entertainment. The album features many prominent artists, including SZA, Roddy Ricch, and Kamasi Washington. Other guest artists include AzChike, Deyra Barrera, and Young Threat, among others. It was produced by Jack Antonoff and Sounwave. "GNX" was released following a high-profile feud with fellow rapper Drake. The beef began when Kendrick took jabs at both Drake and J. Cole in a song. While J. Cole eventually stepped back, Kendrick and Drake traded insults on several diss tracks, including the hit "Not Like Us." Kendrick described the diss tracks as a competitive sport. He mentioned that he enjoys the intensity of battle rap and believes it reflects his identity as an artist. He noted that he wanted to bring that passion back to hip-hop, which he felt was missing in recent times. The song "Not Like Us" won multiple Grammy Awards and Kendrick performed it during the 2025 Super Bowl Halftime Show.