Kathryn Frazier emphasizes mental health in music industry

Kathryn Frazier, founder of the publicity firm Biz 3, has overcome personal loss after losing her home in January's wildfires in California. Despite the devastation, she quickly resumed work, focusing on projects for clients like The Weeknd while coping with her own grief. Frazier established Biz 3 in 1996 and has worked with many prominent figures in music, film, and TV. She is also a certified coach and teaches at UCLA. Reflecting on her experiences, she believes her skills helped her deal with the emotional fallout from the fires. She stayed committed to helping her clients, even as they faced uncertainties. In her role as a coach, Frazier supports artists and executives to improve their mental health and well-being. She has seen a general need for such guidance in the music industry. Many individuals struggle with anxiety, addiction, and other issues but often lack resources for help. Frazier’s coaching has a preventive focus, encouraging artists to seek support early. She emphasizes the importance of addressing mental health proactively rather than waiting until crises occur. Her coaching client list includes both high-profile artists and those outside the entertainment sector. She has noted a growing recognition within the industry of the need to prioritize mental health. Frazier expresses pride in artists who utilize their platforms to promote wellness. She envisions a future where more music companies incorporate coaching to improve workplace culture. The publicity landscape has evolved with the rise of paid media and influencer-driven marketing. Frazier remains optimistic, adapting her approach to find fresh opportunities for artists amid these changes. Her resilience and positivity reflect her belief in continual growth and adaptation.