Kamala Harris targets gamers with new Fortnite map in final campaign push

In the final week of the 2024 U.S. presidential campaign, Vice President Kamala Harris is targeting gamers with a new Fortnite map called Freedom Town, USA. This map highlights her campaign pledges and is available using a specific code. Harris' campaign also features political takeovers of eight other Fortnite maps created by various gamers. These maps include themed signage and audio cues, including a quote from former President Donald Trump. This effort is part of a broader strategy to engage young, male voters through video games. The Trump campaign has not made similar efforts to reach this audience.