K-beauty trends highlight top Korean skincare products from snail serums to celebrity lip masks

Korean beauty, or K-beauty, continues to influence skincare trends with products focusing on hydration, brightening, and anti-aging. Popular ingredients include snail mucin, rice water, and vitamin C, emphasizing gentle formulas and sun protection. New products gaining attention include a highly-rated snail serum, known for its hydrating properties, and a cushion foundation with sun protection. Other notable items are toning pads for gentle exfoliation and a rice water toner for brightening effects. The Laneige Lip Sleeping Mask remains a favorite among celebrities, offering intense hydration. These products are widely available at retailers like Amazon, Boots, and Sephora, often with discounts.