Jisoo of BLACKPINK becomes brand ambassador for Tommy Hilfiger

BLACKPINK member Jisoo has been named the new brand ambassador for Tommy Hilfiger. The announcement was made with a campaign video featuring Jisoo in New York City, expressing her excitement about the partnership. Tommy Hilfiger praised Jisoo as a strong presence in K-pop, highlighting her unique style. This collaboration follows Jisoo's attendance at Hilfiger's Spring 2025 fashion show in September. Earlier this year, Jisoo launched her own label, Blissoo, after not renewing her contract with YG Entertainment. She is also working on upcoming acting projects, including a film adaptation and a zombie series set to premiere in 2025.