Jewellery brands shift focus to high-end market as wealthy clients seek exclusivity

Jewellery brands are shifting focus to the high-end market as wealthy customers seek exclusivity. Greek designer Nikos Koulis has moved his store to a luxury shopping street and streamlined his trade fair participation to emphasize personal relationships and bespoke events. This trend is reflected across the industry, with brands like Pomellato and Loquet upgrading their offerings to attract high-net-worth individuals. Loquet has discontinued lower-carat gold options, while Pomellato promotes unique gemstones to educate clients on their value. Conversely, some brands are targeting the expanding mid-market segment. Giorgio Bulgari has launched collections priced between $4,000 and $40,000, aiming to stand out in a competitive space. Meanwhile, family-run Busatti has introduced a new brand combining precious stones with unconventional materials.