Jang Wonyoung represents Dyson Korea due to valuable hair

IVE member Jang Wonyoung has become a brand ambassador for Dyson Korea, leveraging her valuable hair as a key asset. This follows reports of her hair strands being sold online at exorbitant prices. The singer's long, healthy hair has attracted significant attention, leading to endorsement deals with both Dyson and Kérastase. Dyson cited her "healthy, shiny hair and unique aura" as reasons for the partnership. This move highlights Jang Wonyoung's influence and the value placed on her appearance, solidifying her status as a fashion icon and a sought-after celebrity in the beauty industry.