Italian car brands face steep declines as market share shrinks for Fiat, Alfa Romeo, and Lancia

In 2024, Italian car brands faced significant losses, with Fiat's market share dropping to seven percent. Delays in new models and the cancellation of the combustion-powered 500 contributed to this decline. Lancia and Alfa Romeo also reported substantial decreases in sales. Dacia, Toyota, and Lexus emerged as strong performers, with Dacia's market share increasing by 13.67% and Toyota's by 24.55%. Chinese brands like MG and BYD also gained traction, with BYD registering over 3,200 new cars in Italy. Overall, Stellantis, which includes Fiat, saw a 10.1% drop in vehicle sales. While some German brands like BMW experienced growth, traditional manufacturers are increasingly challenged by rising competition from Asian automakers.