Issy beauty brand gives away P24 million in blushes due to formula issues

mb.com.ph

Beauty brand Issy canceled a product launch due to formula issues, opting to give away P24 million worth of blushes for free instead of repackaging. The company discovered the Pressed Velvet Insert formula caused the product to shrink and separate from its pan upon arrival in October 2024. They chose to distribute the flawed but usable product to avoid waste and environmental impact. Customers can receive a free Pressed Quad Mini Palette with any in-store purchase at select locations, a move praised for its honesty and sustainability.


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Issy beauty brand gives away P24 million in blushes due to formula issues | News Minimalist