Indeed launches tool to enhance workplace reputation

Indeed has launched a new tool to help companies understand their workplace reputation and improve their appeal to jobseekers. This tool, called the Branditude Check, allows employers to assess various factors affecting their employer brand, such as employee growth opportunities and diversity policies. Jobseekers today are actively researching potential employers. They want clear information about a company’s culture and employee experiences. According to Saumitra Ranjan Chand, a career expert at Indeed, this trend shows a demand for transparency in hiring. Jobseekers can now cross-reference multiple sources to verify claims about a company and identify any warning signs, like high turnover. In Singapore, job seekers prioritize good salaries and low stress in their career choices. Studies show they are interested in jobs that offer stability, benefits, and opportunities for growth. Many are also enhancing their skills, especially in fields like artificial intelligence, to remain competitive in the job market. Chand warns that companies lacking transparency may hurt their employer brand, making hiring more difficult and costly. If jobseekers hesitate to apply, companies may need to offer higher salaries or benefits to attract candidates. High turnover can also lower team morale and disrupt business operations. To improve their employer brand, companies should create clear career paths and invest in employee development. Initiatives like hybrid work options and wellness programs can keep employees engaged. Open communication and employee feedback are key to aligning workplace culture with employee expectations. Chand believes that a strong employer brand leads to a more motivated and loyal workforce. When employees feel valued and supported, they are more likely to advocate for their company. Indeed’s Branditude Check is a resource for employers to enhance their branding, helping them attract and retain the right talent. Jobseekers can also create an account on Indeed to find suitable job opportunities.