Iceland offers 10% grocery discount for customers over 60 every Tuesday

Iceland has launched a new discount program for customers aged 60 and over, offering 10% off groceries every Tuesday with no minimum spend. This initiative aims to support older shoppers amid rising living costs. To redeem the discount, eligible customers must present valid ID, such as a Senior Bus pass or Driver’s Licence. The program, which began in May 2022, has already benefited over 150,000 customers. In addition to the over-60s discount, Iceland provides discounts for emergency service workers and a one-time offer for students. Emergency workers can receive £3 off a £60 purchase, while students can get £6 off a £45 spend.