IBM Italia values physical spaces for dialogue

IBM Italia's marketing director, Maurizio Decollanz, emphasizes the importance of physical corporate spaces as crucial venues for dialogue and idea exchange. Decollanz stated that companies should open their physical spaces to the community, fostering interaction through design and technology, similar to ancient Greek agoras. He highlighted the role of these spaces in facilitating the sharing of diverse ideas. This perspective was shared at the presentation of a new magazine issue focusing on how company headquarters and workplaces shape brand identity and communication strategies, specifically referencing IBM Studios in Milan.