Human-curated recommendations rise as a counter to algorithm-driven content

A rise in human-curated recommendations is emerging as a response to the dominance of algorithm-driven suggestions online. This trend reflects a desire for more personal and authentic guidance amid a sea of automated content. Perfectly Imperfect, a newsletter launched in 2020, exemplifies this shift. It features recommendations from various cultural figures, aiming to provide a more genuine alternative to algorithmic feeds. The platform is transitioning to its own website and expanding into video content. While recommendations are abundant, the challenge lies in maintaining uniqueness and depth of taste. Many users now grapple with the tension between sharing personal favorites and the risk of losing their individuality in a crowded digital landscape.