Huda Beauty launches Ube colour collection inspired by Filipino root vegetable

Huda Beauty launched the Ube colour collection on January 10, inspired by the purple root vegetable popular in the Philippines. The collection includes a setting powder, blush, and lip gloss, designed for medium to tan skin tones with warm undertones. The Easy Bake Powder in Ube Birthday Cake received praise for its lightweight, silky formula that brightens and blurs under-eye areas, creating an airbrushed effect. The blush offers customizable color payoff, while the lip gloss was less favored due to its pink hue and sticky texture. Overall, the Ube collection stands out for its unique shades and effective formulas, particularly the setting powder, which may become a staple for users.