HOKA running shoes gain popularity as fashion staples with 35% sales surge

HOKA running shoes have gained popularity beyond their original purpose, becoming a fashionable choice for everyday wear. Sales surged nearly 35% to $570.9 million, driven by celebrity endorsements and a shift towards comfort-first fashion. The brand's chunky soles and vibrant colors appeal to a wide audience, including non-runners. HOKA's success is attributed to its combination of style and comfort, making it a staple in casual and professional settings. Competitors are now mimicking HOKA's design, creating bulkier yet lighter shoes. This trend reflects a broader acceptance of functional footwear in fashion, with many brands adapting their styles to resemble HOKA's unique look.