Hidden fees make quick commerce less cost-effective for consumers

Quick commerce apps are losing their cost-effectiveness due to hidden fees, causing consumers to place fewer, larger orders. This shift is impacting order values and increasing storage times. Consumers are facing extra charges like handling fees, delivery fees, and surge pricing, sometimes exceeding Rs 50 per order. This has led to price comparisons with local shops and a re-evaluation of spending habits. Companies are responding with plans like "Max Saver" to appear more affordable. The entry of major players like Flipkart is expected to drive prices down, potentially changing the quick commerce landscape.