Hermès exec says anyone can buy a Birkin bag with patience and persistence

Hermès artistic director Pierre-Alexis Dumas stated that anyone can buy a Birkin bag if they are patient. Customers must visit a store, meet with a salesperson, and wait for the bags to become available due to limited stock. Dumas clarified that the brand does not limit sales to high-spending customers or create artificial scarcity. He emphasized that the demand for Birkins exceeds supply because each bag is handmade by skilled artisans, which takes significant time. The production process is slow, with each bag requiring around 20 hours to make. Dumas noted that Hermès prioritizes craftsmanship over speed, ensuring quality remains high.