Hermès artistic director explains brand's high prices through craftsmanship quality

Hermès, the French luxury brand, is known for its high prices, which Artistic Director Pierre-Alexis Dumas attributes to the quality of craftsmanship. In a recent interview, he explained that Hermès products are "costly" due to the attention to detail in their creation. Dumas distinguished between "cost" and "expensive." He stated that cost reflects the quality of making an item, while expensive refers to products that do not meet expectations despite their high price. This philosophy underpins Hermès' pricing strategy. The iconic Birkin bag exemplifies this, starting around $10,000 but varying greatly based on materials. Dumas also highlighted the buying process, which involves appointments and waiting, emphasizing the brand's commitment to customer experience.