Hello Kitty marks 50 years of global popularity with celebrations and new merchandise

Hello Kitty celebrates her 50th birthday on November 1, 2024, with events including museum exhibits and a theme park show. The character, created in 1974, has evolved from a simple design into a global icon, appealing to various audiences. Sanrio, the company behind Hello Kitty, has launched anniversary merchandise and digital content, including games on Roblox and a TikTok account. The character's adaptability has led to collaborations across fashion, entertainment, and even unexpected products. Despite confusion about her identity, Hello Kitty remains a symbol of "kawaii" culture in Japan. Her enduring popularity reflects changing perceptions of femininity and consumer culture, with Sanrio allowing broad use of her image for various products.