Hello Kitty celebrates 50 years as a global icon worth 80 billion dollars

Hello Kitty, the iconic Japanese character, celebrates 50 years since her debut in 1974. Originally a simple vinyl coin purse, she has grown into a global brand worth over $80 billion, generating more than $4 billion annually for her parent company, Sanrio. Her design has remained largely unchanged, contributing to her lasting appeal as a symbol of "Kawaii," or cuteness. Hello Kitty's merchandise now includes over 50,000 items and collaborations with major brands like Nike and McDonald's, expanding her presence worldwide. While Hello Kitty still holds a significant place in pop culture, her share of Sanrio's business has decreased from 99% in 2013 to 60% in North America and 30% globally, as newer characters gain popularity.