Hello Kitty celebrates 50 years as a global icon and business powerhouse

Hello Kitty, the iconic character created in 1974, recently celebrated her 50th anniversary. She remains a global phenomenon, generating around $4 billion annually for her owner, Sanrio. Upcoming projects include a live-action movie in 2025 and a new amusement park. Hello Kitty's design simplicity and appeal as a "kawaii" character contribute to her lasting popularity. She has evolved from a coin purse to a vast merchandise empire, collaborating with major brands like McDonald's, Nike, and Adidas. Despite her success, Sanrio is diversifying its brand. Hello Kitty now represents 60% of the company's North American business, down from 99% in 2013. Newer characters like Cinnamoroll and Aggretsuko are gaining popularity, reflecting changing consumer interests.